Japan Watch Importers' Association annually publishes a comprehensive catalogue of imported watch and clock brands including information on the history and corporate development of brands registered with the Association, and a showcase of models that represent the brand.
Technical seminar is held for sales persons of watches. The seminar is held once a year, and has 10 sessions (once every week, 10 weeks in total) and each session lasts for 2 hours and 30 minutes. These seminars is held for profound understanding to the structure of a watch through practical skill training. The seminars are conducted under the auspices of the Hiko Mizuno Jewelry College.
In Japan, a CWC (Certified Watch Coordinator) is a sale clerk whom consumers can rely on and receive sound consultation and advice from when they purchase watches. All CWCs have adequate technical and other specialized knowledge on watches, and have the ability to provide proper guidance to consumers on purchase or after-sales service. The Japan Watch Importers’ Association has set up such a certifying system through written examinations and technical practice courses.
This association will start a new award system called <Imported Watch of the Year (IWY)> in 2013. It receives entries of imported brands to this system and accreditations on each category, deriving at the comprehensive Grand Prix through selection by consumers' vote and specialist judges. Its aim is to promote consumers’ awareness on the charm of watches through the process of selection.