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Simple and standard mechanical watch brand in the middle class price range

Louis Erard was founded in La Chaux de Fonds, and now has its headquarter and factory in Le Noirmont, Switzerland near the French border.

Louis Erard has been reconstructed by Alain Spinedi who became the president in 2003.

Louis Erard, founded in 1931 in La Chaux de Fonds, Switzerland, got over the quartz crisis in 1970s and showed the world how attractive mechanical watches were. However, it got into financial crisis in 1992 and closed the business. In 2003 after 10 years of silence, an investor's group led by Alain Spinedi (the current CEO) embarked on reconstruction of the brand.
They set a brand new concept.
"Introducing luxury watches with middle-class price to have more people enjoy the world of mechanical watches.
Louis Erard offers various types of watches like simple 3 hands and chronograph with full calendar from Yen 100,000 to Yen 400,000 and currently it sells in 40 countries with 650 official agents in the world.
While many Swiss watches rise its price recently, Loius Erard has never changed its standard and getting the unique brand.

Lineup

Excellence 3h with open balance dial

LE62233AA10.BDC29

Movement:Switzerland

Casing:Switzerland

Automatic
Stainless Steel
40 mm
Water resistant 5 bar
Calf lether strap

Excellence Regulator Black

LE50232AA02.BDC29

Movement:Switzerland

Casing:Switzerland

Hand-winding
Stainless Steel
40 mm
Water resistant 5 bar
Calf lether strap

Excellence Chronograph White

LE80231AA01.BDC51

Movement:Switzerland

Casing:Switzerland

Water resistant 5 bar
Calf lether strap
Day/Date/Month/Moon Phase/Small second
Chronograph/24 hours indicator

Heritage 3hands Date

LE69257AA21.BDC02

Movement:Switzerland

Casing:Switzerland

Automatic
Stainless Steel
40 mm
Water resistant 5 bar
Calf lether strap

Heritage Chrono Black

LE78259AA22.BDC02

Movement:Switzerland

Casing:Switzerland

Automatic
Stainless Steel
40 mm
Water resistant 5 bar
Day/Date/Chronograph
Calf lether strap

1931 Moon Phase

LE31218AA06.BDC21

Movement:Switzerland

Casing:Switzerland

Automatic
Stainless Steel
42 mm
Water resistant 5 bar
Calf lether strap
Day/Date/Month/Moon Phase

*Prices are subject to change without notice.

J. OSAWA GROUP CO., LTD.

5F, 1-7, Nihonbashi-Kodenma-cho, Chuo-ku, Tokyo  103-0001, JAPAN

TEL:03-3527-2681  FAX:03-5614-5051

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