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Pioneer in the production of wristwatch, achieving numerous innovative developments

Founder, Hans Wilsdorf set up his own watch company in London in 1905. In 1908, he created the brand name, 'Rolex'.
Later, the headquarters was moved to Geneva, Switzerland and it became the foundation of what it is now.

The model with Perpetual movement launched in 1931.
An innovative invention, Rolex Perpetual movement with an internal rotor automatically winds the mainspring with slight movement of the wrist, making manual winding a thing of the past.

In its over one-century history, Rolex has accomplished numerous great achievements in wachmaking. Its founder, Hans Wilsdorf began to dream of a wristwatch more precise than the traditional pocket watch and in 1910, his watch received the first Swiss Certificate of Precision as a wristwatch. In 1926, Rolex created the world's first waterproof case, which provided optimal protection for the precise movement. This was the birth of the world-famous 'Oyster' case. In 1931, Rolex invented the world's first self-winding mechanism with a Perpetual rotor. This ingenious system is at the origin of every modern automatic watch.
Since 1950, Rolex has launched, one after another, professional models with special functions, such as the Submariner launched in 1953, which was the first watch for professional divers. Pioneering spirit of the founder, Hans Wilsdorf, continues to the present day and Rolex is still creating unique timepieces with high reliability and innovative technique.

Lineup

OYSTER PERPETUAL
DATEJUST ll

116333

Movement:Switzerland

Casing:Switzerland

Self-winding
Calendar
Chronometer
Steel and 18ct yellow gold
Waterproof to 100 meters/330 feet
Sapphire crystal
Black Arabic dial

¥1,040,000 + TAX

OYSTER PERPETUAL
DAY-DATE ll

218206

Movement:Switzerland

Casing:Switzerland

Self-winding
Date, day of week
Chronometer
Platinum
Waterproof to 100 meters/330 feet
Sapphire crystal
Ice blue concentric Roman dial

¥5,460,000 + TAX

OYSTER PERPETUAL
EXPLORER

214270

Movement:Switzerland

Casing:Switzerland

Self-winding
Chronometer
Steel
Waterproof to 100 meters/330 feet
Sapphire crystal
Black dial

¥575,000 + TAX

OYSTER PERPETUAL
SUBMARINER DATE

116610LV

Movement:Switzerland

Casing:Switzerland

Self-winding
Calendar
Chronometer
Steel
Waterproof to 300 meters/1,000 feet
Sapphire crystal
Graduated, unidirectional rotatable bezel
Green gold dial

¥810,000 + TAX

OYSTER PERPETUAL
DATEJUST

116244

Movement:Switzerland

Casing:Switzerland

Self-winding
Calendar
Chronometer
Steel and 18ct white gold
Waterproof to 100 meters/330 feet
Sapphire crystal
Bezel set with brilliants
Pink floral motif Arabic dial

¥1,295,000 + TAX

OYSTER PERPETUAL
DATEJUST

178341

Movement:Switzerland

Casing:Switzerland

Self-winding
Calendar
Chronometer
Steel and 18ct Everose gold
Waterproof to 100 meters/330 feet
Sapphire crystal
Bezel set with 24 brilliants
Chocolate Roman dial with Vl numeral set with diamonds

¥1,250,000 + TAX

*Prices are subject to change without notice.

ROLEX (JAPAN) LIMITED

Yusen Building 2-3-2 Marunouchi, Chiyoda-ku Tokyo  100-8345, JAPAN

TEL:03-3216-5671  FAX:03-3213-8328

http://www.rolex.com/en

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