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"Elegance is an attitude"

The founders of Longines,
Left: Auguste Agassiz
Right: Ernest Francillon

The Longines symbol, the "winged hourglass" is known as the world's oldest exisiting trademark.
The hourglass symbolizes the passage of time,
while the wings symbolize flying toward the future.

Longines has been based at St Imier, Switzerland, since 1832 and is a member of The Swatch Group Ltd, the world's leading manufacturer of horological products. Its watchmaking expertise reflects a strong devotion to tradition, elegance and the sporting world: it has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. The "winged hourglass" is the symbol of Longines.

In 1832, Auguste Agassiz established an enterprise "Aggasiz & compagnie". In 1850s, Ernest Francillon, a nephew of Agassiz, took over his company and built a factory on the land called "Les Longines" on the right bank of the river Suzu in the Saint-Imier in 1866, where he used mechanical production methods to assemble and finish complete watches.

The technical research carried out at Longines was recognized by many awards and distinctions. In fact, the brand with the winged hourglass was named "Leading Prize Winner" at several international exhibitions, right up until the Barcelona Exhibition of 1929, and won no fewer than 10 Grands Prix.

Thanks to the expertise that Longines developed in-house, the company established a special relationship with the world of sport. Longines provided the timing for a large number of world-class events and secured its place in the annals of sports. Longines also provided the aeronautical world with the timing equipment required to verify several world records. Among them was the historic human and technical achievement of the American pilot, Charles Lindbergh, who, in 1927, made the first non-stop solo crossing of the North Atlantic. Longines instruments have thus accompanied many explorers on journeys around the planet and have supported the pioneers of the sky.

Today, Longines creates timepieces that are adapted to the constraints of modern times without sacrificing its core values. The company is present in more than 130 countries and preserved its essential, long-standing values. Elegance is the fundamental principle that still drives every aspect of its activities around the world.

Lineup

The Longines Saint-Imier Collection

L2.263.5.87.7

Movement:Switzerland

Casing:Switzerland

Self-winding mechanical movement(Cal.L595)、Φ26.5mmSS、18K RG/SS、Diamonds indexes、
White mother-of-peal Dail、Transparent sapphire case back、Water-resistant to 3 bar、Hours, minutes, seconds and date.


¥438,000 + TAX

Longines DolceVita

L5.155.5.19.7

Movement:Switzerland

Casing:Switzerland

Quartz, 18K RG/SS, Diamond Bezel
White Dial, Small Second
19.50x24.50mm
3bar

¥521,000 + TAX

The Longines Master Collection Moon Phase

L2.673.4.78.3

Movement:Switzerland

Casing:Switzerland

Self-winding mechanical movement, SS
39mm
Moon Phase
Chronograph functions
Pointer date
Transparent sapphire case back
Alligator strap
3bar

¥363,000 + TAX

CONQUEST

L3.687.4.76.6

Movement:Switzerland

Casing:Switzerland

Self-winding mechanical movement(Cal.L704)、 Φ41mm、SS、Hours, minutes, seconds and date. 24 hours hand with time zone mechanism、Water-resistant to 5 bar

¥175,000 + TAX

The Longines Saint-Imier Collection Chronograph

L2.752.4.53.3

Movement:Switzerland

Casing:Switzerland

Self-winding mechanical movement(Cal.L688)、 Φ41mm、SS、Chronograph Function、

¥356,000 + TAX

The Longines Avigation Watch type A-7

L2.779.4.53.0

Movement:Switzerland

Casing:Switzerland

Self-winding mechanical movement(Cal.L788)、 Φ49mm、SS、Hours, minutes, small second at 9 o'clock and date. Chronograph mechanism: central 60 seconds hand and 30 minutes counter at 3 o'clock、Water-resistant to 3 bar

¥542,000 + TAX

*Prices are subject to change without notice.

The Swatch Group (Japan) KK, Longines

Nicolas G. Hayek Center, 7-9-18 Ginza,Chuo-ku, Tokyo  104-8188, JAPAN

TEL:03-6254-7351  FAX:03-6254-7125

http://www.longines.com

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