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The amazing adventures of the 'SECOND WATCH'

THE FRONT TELLS THE TIME, THE BACK TELLS THE STORY.
Thirty years ago Swatch introduced a simplified, Swiss made quartz wristwatch with only 51 parts. The world’s first plastic watch was made not by hand in the traditional Swiss manner, but on a fully automated assembly line. The small number of parts and automated assembly made quality Swiss watches accessible, for the first time, to millions of people. Thirty years later, Swatch has done it again: sustained investment in research and development, innovative thinking, advanced engineering and simple creativity have turned the watch world on its head. The “lucky number” of Swatch – 51 – yesterday a point of arrival, today a point of departure!

FlikFlak is a watch brand which is one of the most famous & popular watch brand for kids.
In 1987, a major innovation in the watchmaking industry marked the creative spirit that characterizes the world’s largest watchmaking group, namely the introduction of a watchmaking brand dedicated solely to children – Flik Flak.
As well as developing very trendy watches in a children’s world where princesses rub shoulders with pirates and explorers, the Flik Flak brand has also developed a method of teaching children to tell the time. In fact, Flik and Flak «tick and tock» the time away in line with an educational concept that enables children as young as four to tell the time. The principle developed in collaboration with educationalists and psychologists introduces the brothers Flik and Flak. Flik moves round the dial with the blue minute hand over the course of an hour, pointing to the blue minute digits. Meanwhile, Flak plods along in his red coat moving from one hour to the next, the hour markings being indicated by red digits on the watch dials which have been specially designed to help children tell the time.
Always closely in touch with children’s fads and crazes, the Flik Flak brand makes telling the time fun. Numerous events are held throughout the world and the brand is now introducing not only watches but also matching jewelry to delight little girls everywhere.

The story of Swatch is the story of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. Today, the revolution continues: Swatch talks, and everyone understands.

Lineup

SWATCH SISTEM51 "SISTEM BLUE"

SUTS401

Movement:Switzerland

Casing:Switzerland

Automatic、Max 90 hour power reserve、Plastic Case 、Silicone Strap、Water-resistance: 10 Bar

¥17,500 + TAX

SWATCH SCUBA LIBRE "PLAYERO"

SUUJ400

Movement:Switzerland

Casing:Switzerland

The NEW Scuba Libre collection is available in standout fashionable colours, suitable for both men and women. The date function is clearly readable and straps come in silicone or nylon. 44mm case Ø, Water resistant (200 m/ 20 bar), Shock resistant, Quartz precision.

¥11,100 + TAX

NEW GENT "WHITE LACQUERED"

SUOW100

Movement:Switzerland

Casing:Switzerland

A new strong look version of the famous Swatch face.
Deconstructed to show the components of the movement.
Internal movement is entirely visible for each of 10 models in the components of different colours.
Swatch has again been innovative in producing the components of the internal mechanism in a random way.
Swatch returns to creating unique watches, making each of them a true work of art.

¥8,700 + TAX

GENT "ONCE AGAIN"

GB743

Movement:Switzerland

Casing:Switzerland

The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs. 34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

¥6,200 + TAX

SWATCH SKIN "METAL KNIT"

SFM118M

Movement:Switzerland

Casing:Switzerland

The lightest and thinnest (3.9 mm) watch that Swatch makes. Colorful, stylish and always contemporary. 34 mm case Ø, Elegant design, Minimalist, Silicone, Stainless steel, Textile, Plastic straps, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

¥13,300 + TAX

IRONY CHRONO "BLACKIE"

YVS401G

Movement:Switzerland

Casing:Switzerland

Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.

¥20,200 + TAX

*Prices are subject to change without notice.

The Swatch Group (Japan)KK

Nicolas G. Hayek Center, 7-9-18 Ginza, Chuo-ku, Tokyo  104-8188, JAPAN

TEL:03-6254-7400  FAX:03-6254-7127

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